Marketing Research Seminar pdf Report and ppt
Also See: 453+ Marketing Project Topics and Ideas
Marketing Research Seminar and PPT with pdf report: Market research and marketing research are frequently confused. ‘Market’ research is just research into a specific market. It is a very small concept. ‘Marketing’ research is much broader. This page contains Marketing Research Seminar and PPT with pdf report.
Marketing Research PPT Presentation Seminar with pdf Report
Objectives of Marketing Research
- Identify the consumer response to the company’s product.
- Know the consumers’ needs and expectations.
- Check the reaction of the dealers to the company policies.
- Evaluate the reputation of the company in the market.
- Identify and solve the marketing problems of the company.
- Search for new marketing opportunities.
- Find out alternative uses of the existing products.
- Estimate the cost of marketing of goods and service.
- Help company to introduce new products in the market and improve its existing products.
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The five main functions
- Description,
- Evaluation,
- Explanation,
- Prediction, and
- Aid in decision making.
Need and Importance of Marketing Research (MR)
- Provides valuable data
- Studies consumer behaviour
- Selects promotional techniques
- Supplies marketing information
- Evaluates marketing performance
- Miscellaneous needs and importance
Features of Marketing Research
- Wide and comprehensive scope
- Systematic and scientific
- Science and
- Collects and analyzes data
- Continuous and dynamic process
- Tool for decision-making
- Benefits company and consumers
- Similar to military
- Applied research
- Connected with MIS
- Uses different methods
- Has few limitations
- Accurate data collection and critical analysis
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Limitations of Marketing Research
- Costly
- Time consuming
- Limited scope
- Limited practical value
- Can’t predict consumer behavior
- No accurate results
- Provides suggestions and not solutions
- Non-availability of technical staff
- Fragmented approach
- Can be misused
- Non-availability of reliable data.
- Resistance of marketing managers
Content of the Seminar and pdf report for Marketing Research PPT
- Introduction to Marketing Research
- Objectives of Marketing Research
- The Marketing research Process
- Functions of marketing research
- Need and Importance of Marketing Research (MR)
- Methods
- Marketing Research Types
- Features of Marketing Research
- Limitations of Marketing Research
- References
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Marketing Research PPT and Seminar Free Download
Marketing Research pdf Report Free Download
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https://studymafia.org/marketing-research-seminar-pdf-report-and-ppt/MBAAlso See: 453+ Marketing Project Topics and IdeasMarketing Research Seminar and PPT with pdf report: Market research and marketing research are frequently confused. ‘Market’ research is just research into a specific market. It is a very small concept. ‘Marketing’ research is much broader. This page contains Marketing Research Seminar...Sumit ThakurSumit Thakursumitsssrt@gmail.comAdministratorI am an Indian Blogger. I am passionate about blogging. If you want to ask me anything about blogging then feel free to ask 🙂StudyMafia
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