Mass Media PPT and PDF for Free Download: Nowadays, there are distinct types of mass media. From, children to adults, everyone has their own exposure to media. Now, let us know about role of media in our modern world. Mass media normally refers to communication machines which are used to exchange information with people and interact with a huge number of audience in distinct languages. It can be early age pictorial messages or it can be high technology media which is present today.

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Mass Media PPT and PDF

Mass media is an effective means of following things:

  • Expressing views, opinions, and ideas
  • Sharing views, opinions, and ideas
  • Communication
  • Spread information
  • Advertising
  • Marketing

There are several types of mass media and they are explained with below diagram:

Types of Mass Media

Fig1: Types of Mass Media

  1. Print media: In print media mass communication is done through printed material. Printed material which includes in print media are:
  • Newspapers
  • Magazines
  • Booklets
  • Brochures
  • Books
  • Press releases
  • Billboards
  • Handbills
  • Flyers
  • Direct mailers
  • Newsletters or periodicals
  • House magazines
  1. Newspapers: Newspapers were the most preferred medium of media where information can be reached to wider audience. This was the only medium of communication when electronic communication was not there. Newspapers carry information on distinct topics like:
  • Stocks
  • Business
  • Finance
  • Entertainment
  • Current affairs
  • Politics

Newspapers play a vital role in furnishing the following:

  • Authentic firsthand information
  • In updating knowledge of a reader
  • Building opinions
  • It serves as a good platform for advertisers where the advertisers can promote their products
  1. Magazines: These are another type of print media which are very popular. They cover a wide range of topics which are:
  • Travel
  • Entertainment
  • Fashion
  • Beauty
  • Lifestyle
  • Luxury
  • Self help
  • Gadgets
  • Consumers
  • Finance
  • Business
  • Current affairs
  1. Booklets and brochures: These are part of promotional part of an organization or of a product. Booklets and brochures are two types and they are explained in the below diagram:

Types of Booklets and Brochures

Fig2: Types of Booklets and Brochures

  1. Billboards: these are huge advertisements which are kept at a height that draws attention of people. Billboards target audience with their features like:
  • Unique effects
  • Designs
  • Creativity
  • Headlines
  • Attention-grabbing
  • Bold colors
  1. Electronic media: It is a kind of media that needs user to use an electronic connection to access it. This is also called as broadcast media. Electronic media includes the following:
  • Television
  • Radio and also
  • New age media
  1. Television: This electronic device to both visual senses and auditory senses. It is an important mechanism for communication which beholds attention of audience. This category of mass media also includes electronic media like CDs, DVDs, movies, and electronic gadgets.
  2. Radio: This electronic media has also a significant reach. Number of Americans tune into radio when they are on their work. As the television emerged, radio lost its popularity. Radio furnishes an interactive means of communication which provides dial-in programs. These dial-in programs provide an opportunity to listeners to feature on radio.
  3. New age media: New age media tells about advent of media. With this advent, people are not only enjoying but also taking benefit of the internet which is very fast and has a wide range when compared with old-school mass media. New age media includes the following:
  • Mobile phones
  • Computers
  • Internet  

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The Internet has modern opportunities for mass communication which are:

  • E-mail
  • Websites
  • Podcasts
  • E-forms
  • E-books
  • Blogging
  • Internet TV

The Internet has started many social networking sites. They are:

  • Facebook
  • Twitter
  • Youtube
  1. Mobile phones: Mobile phones made communication possible to mankind at any time and from anywhere. A mobile phone is a smart machine which is not only used for interaction but also for technical utilities. Because of mobile phones, at present, we can stay connected with whole world through internet on our phones.
  2. Computers: Invention of computers made the impossible things possible. They have included a modern breakthrough in mass media by combining human intelligence with cutting-edge technology.
  3. Internet: It is a very vital device of new age media. Discovery of this is the biggest invention in mass media. Now it is almost impossible to imagine the life of a person without the use of internet.

Content of the Seminar and PDF for Mass Media

  • What is Mass Media ?
  • Types of Mass Media
    • Print
    • Recordings
    • Cinema
    • Radio
    • Television
    • Internet
    • Mobile phones
  • Advantages
  • Disadvantages
  • Reference

Here we are giving you Mass Media Seminar and PPT with PDF. All you need to do is just click on the download link and get it.

Mass Media PPT and Seminar Free Download

Mass Media PDF Free Download

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