Product Management Seminar and PPT with PDF Report
Product Management Seminar and PPT with PDF Report: New product evolution shapes the company’s future. New product launch is a very composite, time consuming and is financially a big issue for any company. There is expectation from every new product floated to have high sales, to have good margins, to capture market allowance and thus make market leader.
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Product Management Seminar and PPT with PDF Report
Dimensions of a Product
- Core Product
- Tangible Product
- Augmented Product
- Promised Product
Core Product
- what the consumer really wants from the product
- buys bran cereal for family
- it’s not the product itself, it’s what the product can bring about
Tangible Product
- the product itself
- appearance
- quality
- functionality
Augmented Product
- the product plus accompanying services
- service/maintenance
- buying environment
- warranties & return policies
Promised Product
- status the product will bestow
- dependability
- trade-in value
- any aspect of the product that helps bring about the core product
Product Classifications
- convenience goods
- shopping goods
- specialty goods
Product Strategy Formulation
Product Plan
Product Lifecycle – Five Stages
- Product Development
- Introduction
- Growth
- Maturity
- Decline
Product Strategies
Approaches to the Market
- product differentiation
– customers see a difference
- market extension
– new uses for the product – Scotch tape
- market segmentation
– develop new products for new segments
Key Management Decisions
- product features
- packaging
- branding
- related services
- product mix
- product line decisions
Content of the Seminar and pdf report for Product Management
- Dimensions of a Product:
- Core Product:
- Tangible Product:
- Augmented Product:
- Promised Product:
- Product Classifications
- Product Strategy Formulation
- New Product Development Process
- References
Here we are giving you Product Management Seminar and PPT with PDF report. All you need to do is just click on the download link and get it.
Product Management PPT and Seminar Free Download
Product Management pdf Report Free Download
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https://studymafia.org/product-management-seminar-and-ppt-with-pdf-report/MBAProduct Management Seminar and PPT with PDF Report: New product evolution shapes the company’s future. New product launch is a very composite, time consuming and is financially a big issue for any company. There is expectation from every new product floated to have high sales, to have good margins,...Sumit ThakurSumit Thakursumitsssrt@gmail.comAdministratorI am an Indian Blogger. I am passionate about blogging. If you want to ask me anything about blogging then feel free to ask 🙂StudyMafia
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