Product Management Seminar and  PPT with PDF Report: New product evolution shapes the company’s future. New product launch is a very composite, time consuming and is financially a big issue for any company. There is expectation from every new product floated to have high sales, to have good margins, to capture market allowance and thus make market leader.

Also See: Rural Marketing PPT with PDF Report

Product Management Seminar and  PPT with PDF Report

Dimensions of a Product

  • Core Product
  • Tangible Product
  • Augmented Product
  • Promised Product

Core Product

  • what the consumer really wants from the product
  • buys bran cereal for family
  • it’s not the product itself, it’s what the product can bring about

Tangible Product

  • the product itself
  • appearance
  • quality
  • functionality

Augmented Product

  • the product plus accompanying services
  • service/maintenance
  • buying environment
  • warranties & return policies

Promised Product

  • status the product will bestow
  • dependability
  • trade-in value
  • any aspect of the product that helps bring about the core product

Product Classifications

  • convenience goods
  • shopping goods
  • specialty goods

Product Strategy Formulation

Product Plan

Product Lifecycle – Five Stages

  • Product Development
  • Introduction
  • Growth
  • Maturity
  • Decline

Product Strategies

Approaches to the Market

  • product differentiation

– customers see a difference

  • market extension

– new uses for the product – Scotch tape

  • market segmentation

– develop new products for new segments

Key Management Decisions

  • product features
  • packaging
  • branding
  • related services
  • product mix
  • product line decisions

Content of the Seminar and pdf report for Product Management

  • Dimensions of a Product:
  • Core Product:
  • Tangible Product:
  • Augmented Product:
  • Promised Product:
  • Product Classifications
  • Product Strategy Formulation
  • New Product Development Process
  • References

Here we are giving you Product Management Seminar and PPT with PDF report. All you need to do is just click on the download link and get it.

Product Management PPT and Seminar Free Download

Product Management pdf Report Free Download

It was all about Product Management Seminar and PPT with pdf report. If you liked it then please share it or if you want to ask anything then please hit comment button.

Share This With Your Friends