Marketing Strategy PPT and PDF Free: A marketing strategy can be defined as a process for allowing a company to target limited resources on the best opportunities. It results in increased sales and achieving a sustainable competitive benefit. Generally, this strategy combines all their marketing targets into one plan and achieving maximum profit. This strategy is designed for optimal allocation of scarce resources at the disposal of the organization to deliver excellent customer experiences. The Scarce resources consist of human capital, technology, time and monetary capital.

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Marketing Strategy PPT and PDF

Types of Marketing Strategy

Have a look at the five different types of marketing strategies:

  • Paid Advertising

It consists of multiple approaches for the marketing. Additionally, one of the well-known marketing approaches is internet marketing.

  • Relationship Marketing

Relationship marketing mainly targets on the customer building and enhance the present relationships with the customers.

  • Internet Marketing

Also known as cloud marketing, it takes place on the internet. Every marketing product or service shares on the internet and promotes on different platforms through several approaches.

  • Transactional Marketing

The retailers encourage their potential customers to buy the products by offering coupons, discounts, etc. This type of marketing is very common these days.

Advantages of Marketing Strategy

Have a look at some of the best advantages of having a marketing strategy:

  • Improved efficiency

There is a need of an investment in the message development, project management, design, etc. in all the marketing tools. The business owners can get more out of their budget by leveraging parts of one project across the several platforms by having a strong marketing strategy.

  • Targeted Approach

A marketing strategy can give marketing efforts and campaigns a target to a business. It can help the business to look different from the others and creating more customers.

  • Better Information

The business owners are allowed to get access to a great piece of information by having a strong marketing strategy. Market research often demands by the marketing strategies that helps the owners to get a better understanding of the market. In addition to this, it can help in making goals based on a combination of future projections and past performances.

  • Branding

The business owners can create an impression of their company by having a marketing strategy. They can give their customers the impression that their organization is not viable if the strategy for a specific service become ineffective.

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Disadvantages of Marketing Strategy

Along with numerous benefits, the marketing strategies often have some downsides:

  • Getting Struck

One of the main disadvantages of a marketing strategy is the dependency caused by small companies. Generally, they have to follow the strategy to the end no matter what consequences it offers. A lot of resources and effort can get wasted if the marketing strategy fails or gets changed.

  • Decreased Value

There are more chances of a decrease in the perceived value of the product or service, the longer a marketing promotion lasts. That’s why keeping promotions can prevent the long term damage to the overall pricing strategy.

Content of the Seminar and pdf for Marketing Strategy

  • Introduction
  • Definition
  • Types of Marketing Strategy
  • Advantages
  • Disadvantages
  • Conclusion
  • Reference

Download: Marketing Strategy PPT

Download: Marketing Strategy PDF

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