Marketing Research Seminar and PPT with pdf report: Market research and marketing research are frequently confused. ‘Market’ research is just research into a specific market. It is a very small concept. ‘Marketing’ research is much broader. This page contains Marketing Research Seminar and PPT with pdf report.

Marketing Research Seminar pdf Report and ppt

Objectives of Marketing Research

  • Identify the consumer response to the company’s product.
  • Know the consumers’ needs and expectations.
  • Check the reaction of the dealers to the company policies.
  • Evaluate the reputation of the company in the market.
  • Identify and solve the marketing problems of the company.
  • Search for new marketing opportunities.
  • Find out alternative uses of the existing products.
  • Estimate the cost of marketing of goods and service.
  • Help company to introduce new products in the market and improve its existing products.

The five main functions

  • Description,
  • Evaluation,
  • Explanation,
  • Prediction, and
  • Aid in decision making.

Need and Importance of Marketing Research (MR)

  • Provides valuable data
  • Studies consumer behaviour
  • Selects promotional techniques
  • Supplies marketing information
  • Evaluates marketing performance
  • Miscellaneous needs and importance


  • Based on questioning
  • Based on observations

Features of Marketing Research

  • Wide and comprehensive scope
  • Systematic and scientific
  • Science and
  • Collects and analyzes data
  • Continuous and dynamic process
  • Tool for decision-making
  • Benefits company and consumers
  • Similar to military
  • Applied research
  • Connected with MIS
  • Uses different methods
  • Has few limitations
  • Accurate data collection and critical analysis  

Limitations of Marketing Research

  • Costly
  • Time consuming
  • Limited scope
  • Limited practical value
  • Can’t predict consumer behavior
  • No accurate results
  • Provides suggestions and not solutions
  • Non-availability of technical staff
  • Fragmented approach
  • Can be misused
  • Non-availability of reliable data.
  • Resistance of marketing managers

Content of the Seminar and pdf report for Marketing Research

  • Introduction to Marketing Research
  • Objectives of Marketing Research
  • The Marketing research Process
  • Functions of marketing research
  • Need and Importance of Marketing Research (MR)
  • Methods
  • Marketing Research Types
  • Features of Marketing Research
  • Limitations of Marketing Research
  • References

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Marketing Research PPT and Seminar Free Download

Marketing Research pdf Report Free Download

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