Customer Relationship Management Seminar and PPT with pdf report: The abbreviation of the customer relationship management is the CRM and is advancing or developing because of the challenging environment of business and at present, all the organizations and firms are facing such challenges. The importance of the relationships with the customer and the customer relationship management in the business are like the heart and the valves which pump the blood in the human body. In this article, we are giving you Customer Relationship Management Seminar and PPT with pdf report.

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Customer Relationship Management Seminar PPT with Pdf Report

The management of customer relationship aid businesses to avail people and also to avail the applied science in knowing the behavior of the customers; this feature permits for the developed customer service, enhanced efficiency of call center and decreased costs or prices, enhanced customer share and the profitability.

What is CRM?

Well, we know that the CRM is nothing but the customer relationship management. The CRM is a skillful planning in the business and is made to decrease the prices, enhance profit through the satisfaction of customers and faithfulness. A genuine CRM gets the data in a firm from distinct sources of data to give a single view of every customer in a genuine time.

History of CRM:

In the 1980s, the database marketing evolved which aided bigger firms rather than the small firms. In the 1990s, the customer relationship management was like a machine that helped in exchanging the information from both the sides; during the same time, it started various programs like getting the bonus points on credit cards. In the 2000s, Internet helped to a larger extent in the expansion of customer relationship management.

Why CRM?

At present, expanding the business and making the business is genuinely a challenging thing and CRM plays an important role in overcoming those challenges and making the business successful. The CRM is capable of achieving the following things:

  • It discovers the habits of customers like purchasing, preferences, and opinions.
  • It enhances the sale by effectively profiling the group of people and individual people in the market.
  • It transforms the operating way to enhance the marketing and service of the customer.

Goals and Objectives of CRM:

The goals and objectives of CRM are as follows:

  • To run an efficient business
  • The satisfaction of customers
  • To generate better marketing campaigns
  • The gaining of new and modern customers
  • To boost the sales

Benefits of CRM:

The benefits of CRM are as follows:

  • The CRM advance the good communication channels.
  • It gathers the information related to the customers.
  • It makes the complete profiles with required details of every customer.
  • It enhances the customer satisfaction.
  • It recognizes the modern opportunities of selling.
  • It enhances the market share.
  • It enhances the profit margin.
  • It enhances the revenues.
  • It enhances the support and service of the customers.
  • It improves the customer loyalty.
  • It decreases the prices.
  • It is capable of facing the challenges of the global competition.

Analytical CRM:

The analysis of customer information may connect with the single or many of the below analysis:

  • Contact optimization
  • Customer segmentation
  • Measurement of customer satisfaction
  • Contact channel optimization
  • Coverage optimization of sales

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Types of CRM:

In general, there are three types of CRM and those types of CRM are as follows:

  • An operational CRM
  • A collaborative CRM
  • An analytical CRM

Key Elements of CRM:

The basic key elements of customer relationship management are as below:

  • Customer service
  • Campaign management
  • Sales force automation

CRM and its Components:

The major components of CRM are as explained below:

  • People management
  • Sales force automation
  • Marketing
  • Business reporting
  • Lead management
  • Customer service
  • Workflow automation
  • Analytics

Disadvantages of Customer Relationship Management:

The disadvantages of the customer relationship management are as explained below:

  • The CRM has its major focus on securing the present customers rather than on getting the new customers.
  • In this, the legal aspects of privacy and ethical problems need to be considered at the time of implementing it.
  • There are chances in which customer relationship management may damage the company’s image.

Content of the Seminar and pdf report for Customer Relationship Management

  • Introduction
  • What Is CRM?
  • Who provides CRM?
  • History of CRM
  • Why CRM?
  • Goals and Objectives
  • Benefits of CRM
  • How CRM Works!
  • CRM Applications
  • Key Elements of CRM
  • CRM and its Components – Why are they essential?
  • Advantages of CRM
  • Disadvantages of CRM
  • Conclusion
  • References

Here we are giving you Customer Relationship Management Seminar and PPT with PDF report. All you need to do is just click on the download link and get it.

Customer Relationship Management PPT and Seminar Free Download

Customer Relationship Management pdf Report Free Download

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