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Benchmarking Seminar and PPT with pdf report

Benchmarking is the process of continuously comparison of one organization’s practices and performance from other industries. It seeks to identify standards, or “best practices,” to apply in measuring and improving performance.

First it used formally by Rank-Xerox Corporation. No single benchmarking process has been universally adopted. But now Benchmarking itself is becoming “big-business”

Benchmarking helps organizations to understand strength and weakness. It motivates employees to reach new standards and to be keen on new development. It also helps organization improve their competitor advantages.

In the West most large and highly successful organizations and companies use best practice benchmarking as a tool to continually learn and improve. Benchmarking process consists of four phases: Planning, Analysis, Integration and Action etc.

Purpose of Benchmarking

  • Knowing You
  • Knowledge of the Industry Leaders or Competitors
  • Incorporating the Best
  • Gaining Superiority

Types of Benchmarking

  • Strategic Benchmarking
  • Performance Benchmarking
  • Process Benchmarking
  • Functional Benchmarking
  • Internal Benchmarking
  • External Benchmarking
  • International Benchmarking

 Advantages of Benchmarking

  • Benchmarking helps identify the gaps between the organization that is undertaking the benchmarking assessment and best practice.
  • Improves organizational quality.
  • Leads to lower cost.
  • Understanding world-class performance in-depth.
  • Encourage and stimulate innovation.
  • Exposes employees to new ideas and broadens organization’s perspective

 Disadvantages of Benchmarking

  • A major limitation of benchmarking is that while it helps organizations in measuring the efficiency of their operational metrics, it remains inadequate to measure the overall effectiveness of such metrics.
  • The danger of complacency and arrogance. It is the bigger disadvantages of benchmarking.
  • Finally, many organizations make the mistake of undertaking benchmarking as a stand-alone activity.

 Content of the Seminar and pdf report for Benchmarking

  • Introduction
  • What is Benchmarking
  • History
  • Who use Benchmarking
  • Who initiate Benchmarking
  • Who perform Benchmarking
  • The Benchmarking Process
  • Purpose
  • Types
  • Advantages
  • Disadvantages
  • Conclusion
  • Reference

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